Salty Picnic Co

Salty Picnic Co. is my other side hustle! here, i have crafted a sophisticated coastal luxury identity that aims to capture the essence of premium outdoor dining experiences in Tasmania's stunning Bay of Fires region. my branding strategy centREs on elegant simplicity, using refined serif typography. The carefully curated coloUr palette of soft earth tones and muted coastal hues creates an immediate connection to the natural Tasmanian landscape, while the clean, minimalist design approach ensures my brand feels both premium and approachable. IT tells a cohesive story of luxury that doesn't feel pretentious, instead positioning Salty Picnic Co. as the discerning choice for those seeking authentic, high-quality outdoor experiences. I wanted to create a brand that feels both locally rooted and aspirationally luxurious.