Propose Tasmania

Propose Tasmania — formerly Salty Picnic Co — designs beautifully styled proposal experiences across Tasmania's coastlines, beaches and private stays, alongside a smaller range of celebration picnics and DIY escapes. After outgrowing its original identity, the business needed a site that could hold a much larger offering without losing the intimacy that makes it work. The goal was to increase brand awareness, educate visitors on six distinct experiences, and make enquiry feel effortless.

• Reposition a beloved local picnic brand as a premium proposal specialist

• Give six experiences — from pop-up to full-day — clear, comparable paths

• Convert on emotion: let the landscape and styling do the selling, not a sales pitch

The identity leans into refined romance rather than wedding-industry gloss: a deep charcoal field, botanical illustration and soft blush accents, with a serif-led type system that feels editorial and grown-up. On the site, full-bleed coastal imagery carries the atmosphere while quiet, generous layouts keep the experience descriptions calm and easy to scan. The enquiry flow opens with date, occasion and contact details, then moves into a short questionnaire — so by the first reply, the styling conversation has already begun.

Now featured by Tourism Tasmania and The Australian's Weekend magazine, with a booking journey that mirrors the experience itself: considered, personal, and seamless from the moment you arrive.